In just a few days, we turned an open parking lot into a full outdoor experiential event for attendees of the 2018 Interbike industry trade show. Working in conjunction with the management team of Emerald Exhibitions, we installed a large horseshoe-shaped test track, complete with a 70ft hill and separate terrain lane. Using our Assess Lead Intelligence RFID system, we enabled more than 950 individuals with live data tracking tags as they tested bicycles from dozens of exhibitors. We had more than 150 different tagged bicycles to try, and our system captured every individual as they entered the test track.
As part of the test track convenience, Emerald had 6D Helmets providing loaner bike helmets to almost all of the riders. They too used our RFID system to track their helmets against the individual rider tags.
Both the helmet program and the track entrance utilizes a mobile scanning solution that reads the UHF RFID tags and creates pairs between the rider and the items. This pairing is recorded and immediately sent to the cloud where are servers are waiting for the data to crunch. When the bike is returned, or the helmet and it is scanned and sent out again, the pairing is refreshed and recorded again.
This application allows the exhibitors and the organizer to see where the product interest lies. What types of bikes, which exhibitor is leading the charge, and are there any trends being set. We can match each bike to each attendee and then look at their shop's location to determine what they see as possibly becoming a new addition to their offering. Is it commuter bikes, road bikes, mountain bikes, cargo bikes, or compact folding models.
Not only did we actually construct the venue's test track, map out the exhibitor floorplan, worked with the electrical service contractors, and located the key exhibitors and food service vendors, but we also staffed the track with customer service and safety personnel.
We assembled shade canopies for the free happy hours and managed the move-in and out logistics. Our banner division provided entry banners, large meshed event branding banners, and individual exhibitors ordered banners, flags and even a custom canopy tent from our other division.
Utilizing our advanced 4G LTE Internet signal, we created a dual-zone WiFi mesh to capture all of the RFID reader signals from registration to the helmet station and track entrance.
In the end, we put more than 3100 test rides on to and off the course and recorded all of the data for exhibitor consumption.