We specialize in product and business development from concept to salesSo you’ve found the next greatest thing since sliced bread. That’s amazing! But who is your customer and how do you plan to reach them?
If it’s a product, how and where will you manufacture it? What type of technology is involved to produce the item and at what price point do you see this being a value to the customer?
All of these are important questions that will help you devise the proper business plan and model. Now which are you, the engineer or the marketing person? You need both and often in equal parts.
This is where Verhelst Associates can be of real help. We have worn both the engineering hat as well as become the promotional voice behind the brand. We know what it takes to realistically evaluate a product and/or service and how to implement the necessary end user market research to determine the market niche, features and benefits required, and based on an independent competitive analysis, what the price point should be.
We know government policies at the Federal, State and local level to find support from economic development and incubator grants to help get things going. With more than 30 years in Face-2-Face marketing, we know how to present, measure, and gauge prospect acceptance.
When it comes time to assemble, we have global experience in international sourcing, on-shore manufacturing in Foreign Trade Zones, and Just-In-Time order processing.
From a viewing distance of thirty-thousand feet above, we can give you a large global picture of your opportunity, right down to the magnifying level of application program and IC engineering. We can create the marketing vision, as well as actually produce the artwork for the collateral pieces.
Need help to get your idea going? Don’t wait, reach out to us now!
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we build focused experiential events for market research & education
One of our specialties is to create interactive, experiential events, either as standalone programs where your’s is the exclusive story, or within a trade or consumer event. This is where we can invite prospects in to interact with you and your ideas.
We use our advanced RFID hardware and software application called ASSESS Lead Intelligence, which can capture natural interest and measure it against existing demographics to understand drivers and targets.
We use our advanced RFID hardware and software application called ASSESS Lead Intelligence, which can capture natural interest and measure it against existing demographics to understand drivers and targets.
Our graphics and digital publishing components are designed to support presenting the message from a distance as well as in-depth, and on-demand.
Storytelling is critical to building a message about you, your company, and why you are offering your product and/or service. Targeted messaging allows you to hone in on specific groups identified within the market research and build recognizable brands.
Verhelst Associates is here to help. With one piece of the puzzle or to support the entire navigation of the vision and sell through to the customer. Don't wait, call us and let’s talk now.
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